Market Property

An introduction to the following lessons, and an overview of the property marketing plan.

The purpose of a marketing or pre-listing kit, and what is contained in the marketing kit.

Advertising and promotion must be interlinked and together they form the basis of a marketing program.

Every listing will, most likely, require a variety of methods of promotion. This module examines the various methods of promoting property.

The marketing plan you choose to promote and advertise the property will depend on what is in the best interests of the client. However, concerns such as the type and presentation of the property should also play a role in determining the best strategy.

Unless you have physically inspected the property you will not be in a position to adequately describe it. You cannot list residential property for sale or rent without conducting a physical inspection and completing a report to the owner.

Your role as agent is to provide advice on how the property is presented to achieve the most desirable outcome.

Why you need a marketing budget and what are the items that should be included?

To ensure that you are effectively marketing a property, your promotion and advertising has to be constantly monitored and evaluated.

It is essential that agents undertaking this program are aware of the legislation that governs the industry and regulates industry practice.

What should you say in your advertisement?

How you can use the internet to effectively market property

When enquiries start coming in you will need to record which advertising method is the most effective

Test your knowledge and gain your CPD points!