An introduction to the following lessons, and an overview of the property marketing plan.
Market Property
A large part of being a successful agent or property manager is the ability to effectively market property. This course provides a useful framework for Agents of all levels. Once you have purchased this course, click on the title "Market Property" to begin.
Lessons
Introduction to Marketing Property – Click here to begin
Developing a marketing plan for the property
The purpose of a marketing or pre-listing kit, and what is contained in the marketing kit.
Promotion
Advertising and promotion must be interlinked and together they form the basis of a marketing program.
Methods of promoting properties
Every listing will, most likely, require a variety of methods of promotion. This module examines the various methods of promoting property.
Marketing Plan
The marketing plan you choose to promote and advertise the property will depend on what is in the best interests of the client. However, concerns such as the type and presentation of the property should also play a role in determining the best strategy.
Property Inspections
Unless you have physically inspected the property you will not be in a position to adequately describe it. You cannot list residential property for sale or rent without conducting a physical inspection and completing a report to the owner.
Physical Presentation
Your role as agent is to provide advice on how the property is presented to achieve the most desirable outcome.
Budgeting – Controlling costs
Why you need a marketing budget and what are the items that should be included?
Monitoring the results
To ensure that you are effectively marketing a property, your promotion and advertising has to be constantly monitored and evaluated.
Legislation: Promotional and advertising copy
It is essential that agents undertaking this program are aware of the legislation that governs the industry and regulates industry practice.
Format
What should you say in your advertisement?
Internet
How you can use the internet to effectively market property
Monitoring the success of advertising
When enquiries start coming in you will need to record which advertising method is the most effective
Assessment task: Market Property
Test your knowledge and gain your CPD points!