This lesson covers how to make a good first impression and effectively break the ice with someone you have just met.
Media, Public Relations and Networking
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Networking and public relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. This course is designed to give you practical teaching and hands-on tools that will get you networking once you complete this course. Plus, I will share with you some of my top tips and sources for gaining the right types of attention!
Lessons
Making a great first impression
Basic Networking tips
In this lesson, we will cover some networking tips including minimising nervousness, using business cards, and remembering names.
Creating conversation
This lesson will cover the three-step process of meet and greet, and the four levels of conversation we initiate when we meet new contacts.
Dressing for Success
Image is everything, including the colour and type of clothes that you are wearing to make the right impression!
Setting PR Goals
What is your PR goal? Do you want to be on TV? Recognised as an author? Do you just want to gain more listings? No matter what your PR objectives are, you need to set goals.
Attracting the media: Blogs, Print and TV
In this lesson, we look at leveraging online, print and television in your PR strategy.
Social Media Facebook Part 1
How you can use Social media to build your profile and attract the right leads.
Social Media Facebook Part 2
Jimmy Mackin’s top tips for Facebook Marketing success!
Social media (other than facebook)
There are many ways to network on Social Media that don’t include Facebook. You can gain big followings on Twitter, Pinterest, LinkedIn, Instagram, YouTube and Tumblr by following similar principles, but speaking in a language that is native to the chosen platform.
The power of positive PR
Sam’s top 10 tips to harness the power of positive PR.
Writing a press release
How to write a press release that will get noticed.
A few final resources and recommended reading
Some last resources and further reading before the course finishes…
Bonus Lesson: Setting Smart Goals
To be a successful networker you needed to be successful in goal setting! Here is a Bonus Lesson on setting “SMART” goals from the Effective Time Management Course. SMART goals are critical to effective time management strategies. It is the single most important life skill that, unfortunately, most people never learn the importance of. It is incredibly important to your success in Real Estate.
Assessment: Media Public Relations and Networking
If you are completing this course to gain your CPD points, it’s time to complete the quiz.